BRANDING
Johnston Asset Management
Johnson Asset Management is an independent investment management firm focused on both investment grade fixed income and domestic equity securities.
THE GOAL
In 2012, the company realized they needed a brand system that was able to impact the financial world via print and digital channels. Observing the rapidly expanding marketing opportunities, they also wanted a new look that reflected a more modern, international look.
THE LOGO
THE COLORS
THE BRAND SYSTEM
